Fast-food chain Burger King
has entered India
through a joint venture with the Everstone Group, a private equity and real
estate firm. Under the deal, announced, Everstone has entered into a long term
master franchise and development agreement with Burger King Worldwide that
includes sub-franchise rights for all of India . Everstone will work with BK
AsiaPac to set up a supply chain and execute a roll out plan to establish
Burger King’s outlets across the country.
Elias Diaz Sese, president,
BK AsiaPac said that India is a market with huge potential for us and we have
the chance to offer the unique Burger King brand proposition to its consumers
with our own local twist to the menu.
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