Thursday, November 21, 2013

Burger King enters India

Fast-food chain Burger King has entered India through a joint venture with the Everstone Group, a private equity and real estate firm. Under the deal, announced, Everstone has entered into a long term master franchise and development agreement with Burger King Worldwide that includes sub-franchise rights for all of India. Everstone will work with BK AsiaPac to set up a supply chain and execute a roll out plan to establish Burger King’s outlets across the country.
Elias Diaz Sese, president, BK AsiaPac said that India is a market with huge potential for us and we have the chance to offer the unique Burger King brand proposition to its consumers with our own local twist to the menu.



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