Launched on: October 02, 2014
Launched by: Prime Minister Shri. Narendra Modi
Launched at: New
Delhi
"Bharat Mata ki Jai, Long
Live Mahatma Gandhi, Long Live Lal Bahadur Shastri". On 2nd October, birth
anniversaries of our Pujya Mahatma Gandhi and Lal Bahadur Shashtri ji, Prime
Minister launched this scheme. Mr. Modi said that, Lal Bahadur Shastri gave the
Mantra of “Jai Jawan Jai Kisan”. Indian Farmers filled the granaries in reply
to that exhortation. Pujya Bapu (Mahatma Gandhi) gave the message of “Quit
India- Clean India”.
Bhai Anant of Maharashtra and sister Bhagyashri won the contest that
was called for a logo and an idea for this scheme. Modi complimented the
creator of this logo- Shri Anant. One tag line has been given by Bhagyashri-
‘one step towards cleanliness’. Not a big deal, just a step.
Mr.
Modi asked that, if Indians can reach Mars with minimum expense then can’t they
clean their neighborhood? Cleanliness will also be achieved together. He said
that, all common people who work for cleanliness should be highlighted. All
must create an inspiring environment. Finger pointing will not help. This is a
work solely inspired by patriotism.
Modi
also invited 9 people to come to public place and work for cleanliness. He said
that, they should also invite 9 other people. Then 9 more. Those 9 persons are:
(i)
Goa Governor Hon’ble Mridula Sinha
(ii)
Bharat
Ratna Sachin Tendulkar
(iii)
Yoga
Guru Baba Ramdev
(iv)
Congress
leader Shri Shashi Tharoor
(v)
Actor
Kamal Haasan
(vi)
Actor
Salman Khan
(vii)
Actor
Priyanka Chopra and
(viii)
Industrialist
Anil Ambani
(ix)
Entire
team of Tarak Mehta ka Ulta Chashma
Modi said that, Serving
Mother India is serving the poorest. He said that, even now, there are many
schools which don’t have separate toilets for girls. It should be changed.
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