Too much focus on Vishwaroopam?

                For the past two-three days, TV channels are debating about Vishwaroopam film in a lot. Right from Censor Board Chief to Prakash Raj and Dhanush are speaking EXCLUSIVELY to TV Channels.. My question comes here is,

Is Cinema much more important than the problems faced by common citizens?

When Tamil Nadu faced step-motherly attitude by Centre in most of the cases. Here are some 

• Not asking Karnataka to release Cauvery water to TN even after SC rules out
• Sri Lankan Tamil issue
• Not forcing Kerala to do anything in Mullaperiyar Dam issue that will harm the secular 
• Kudankulam Power project (Whether it will execute or not?)
• Temporary solution for electricity crisis faced by TN.....
• For all these, the so called media channels never gave so much attention at all.

Is Freedom of Speech and Expression (that too for Artists) is only important to be discussed for them?
Totally double-standard by each and everyone in India. So who to blame for this?
Why Vishwaroopam alone getting too much focus? There are several films that are not made to release in past years in TN and some other states (As the present is associated with Kamal, there is huge cry over this)

My another doubt: How come the same film (Vishwaroopam), can be given U certificate in Hindi and U/A certificate in Tamil and Telugu versions?

The present Indian scenario can be put in simple such as

Minority rules Majority

Reservation rules Exam

Cinema and Cricket rules Media

Media rules India