President Pranab Mukherjee
has urged the film industry to use the powerful medium of cinema to reset the
nation’s moral compass by striking a balance between entertainment and social
responsibility. In his valedictory address at the centenary celebrations of
Indian cinema, co-hosted by the Tamil Nadu Government and the South Indian Film
Chamber of Commerce, the President said that while he would not advocate a
dilution of cinema’s mandate to mirror reality, filmmakers should also use the
medium to convey the “right type of message in the right manner.”
Referring to the recent crimes against women
and children that had shaken the nation’s conscience and communal riots in some
parts of the country, Mr. Mukherjee said cinema had a crucial role to play in
reversing the erosion of values in society. He urged filmmakers to create
cinema that led to social transformation and moral upliftment, and promoted
values of tolerance, harmony and a humane society.
According to Mr. Mukherjee,
from the days when the Father of Indian Cinema Dhundiraj Govind Phalke sold his
wife’s ornaments to make the country’s first silent movie Raja Harishchandra in
1913, Indian cinema had grown to become one of the most dynamic and vibrant
film industries in the world. However, at a time when Indian films found
markets in a large number of countries, filmmakers were getting recognised at
international festivals and playback music was earning patrons overseas, the
need to preserve the country’s cinematic heritage was turning increasingly
relevant.
Underlining the Centre’s
collaborative engagement with the film industry to preserve the country’s film
legacy, Mr. Mukherjee felt the prestigious Film and Television Institute of
India, Pune and the Satyajit Ray Film and TV Institute, Kolkata, should be
declared as institutions of national importance. He also highlighted the major
role of south Indian cinema in the development of Indian cinema and
contribution to its overall quality through luminaries such as MGR, Sivaji
Ganesan, N.T. Rama Rao, Prem Nazir, Rajkumar, G. Nageswara Reddy and L.V.
Prasad. Then, turning to Tamil Nadu Chief Minister Jayalalithaa, he said he was
happy that apart from her contributions as Chief Minister, the jury had also
recognised her contributions to cinema.
Ms. Jayalalithaa was the
first of the awardees to be honoured by Mr. Mukherjee. The other awardees from
Tamil cinema included M.S. Viswanathan, K. Balachandar, Vyjayanthimala, M.
Saravanan, Anjali Devi and Sridevi. Awards and medallions were also presented
to stalwarts from Hindi, Gujarati, Bengali, Telugu, Kannada, Punjabi,
Malayalam, Marathi and Oriya film industries.
Indian films have it all - Jayalalithaa:- Speaking on the occasion,
Ms. Jayalalithaa said the Indian cinema’s uniqueness was that it reflected the
socio-economic, political and cultural changes that took place in the country.
Life in India
would not be the same without the exuberance of cinema, song and dance,
melodrama etc. She said, Indian films have it all, be it episodes from the
freedom struggle or present day issues. Of the countless individuals associated
with cinema, some are eternally identifiable.
The Tamil Nadu government was
giving necessary support and guidance of the film industry. Over the hundred
years of Indian cinema, the anonymous moviegoer had been giving the film world
his/her patronage, encouragement and goodwill. But for the moviegoer, the film
industry would cease to exist. It was, therefore, imperative that every person
associated with the film industry should bear in mind that this anonymous but
discerning individual — the moviegoer — was the supreme and ultimate judge of
them all.
Tamil Nadu Governor K.
Rosaiah said cinema could effectively sensitise the people on social issues.
South Indian cinema had served as a gateway for many to enter politics.
Kerala Chief Minister Oommen
Chandy said while the four regional language cinemas of Tamil Nadu, Karnataka,
Andhra Pradesh and Kerala were clearly distinct, they were also bonded together
by some kind of fraternity.
Karnataka Information
Minister Santosh Lad highlighted the State’s contribution to the might of India cinema.
The President presented
medallions to Amitabh Bachchan, Mohanlal, Mammootty and filmmaker Adoor
Gopalakrishnan. Other Hindi artists honoured included Rekha and lyricist Javed
Akthar. Awards and medallions were also presented to stalwarts from Hindi,
Gujarati, Bengali, Telugu, Kannada, Punjabi, Malayalam, Marathi and Oriya film
industries.
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