Rs. 2,000 crore. That’s what the Congress, the BJP and
other national and regional political parties will spend on advertising in the
run-up to assembly elections later this year and ahead of the general elections
scheduled for 2014.
The Congress and the BJP have reportedly lined up budgets
of about Rs.500 crore each, while regional parties such as DMK, AIADMK, SP, BJP,
JD(U), TDP and others are expected to spend another Rs.1,000 crore.
Leading agencies such as Rediffusion Y&R, JWT, Crayon,
Percept/H, Grey Group, Dentsu India
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