Rs 200 crore project “Enthiran” turned into a blitzkrieg and changed the face of the film Indian film industry, as far as sci-fi film making is concerned. The costliest Indian film ever made reaped over Rs 300 crore within a fortnight of its release. It was simultaneously released in the highest number of theatres, a whooping 3000 screens. In Chennai, the film opened to 200 shows a day.
Casting legends in the film industry – from Rajinikanth to Aishwarya Rai Bachchan and A R Rahman was meant to display the might of both the actors and producers. It helped make the film Indian cinema’s highest grosser. The release of nearly a dozen Tamil films was put off or advanced so as not to compete with the magnum opus.
Rajini never likes promoting his films, perhaps one reason why he continues to be an enigma to fans. Enthiran changed that for good as he did not miss any opportunity – from the small screen to radio stations – to offer promotional interviews ahead of the release. To be clearly saying, Enthiran charted a new path. The film scripted success not only in Tamil, where the superstar reigns supreme, but in Bollywood as well. It beat Aamir Khan’s “3 Idiots” hands down in the money it grossed.
Apart from raising the bar for Tamil films in terms of technical brilliance, Enthiran has just crossed another milestone: it was included as a case study for film success in the curriculum of the best B-school in India
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