Indian cricket team's batting
mainstay Virat Kohli has been appointed as the new brand ambassador of the
country's second largest paramilitary force Border Security Force (BSF). Kohli
has been roped in by the BSF in order to bolster the appeal of the 2.5-lakh
personnel strong force
which is primarily tasked to guard two crucial Indian borders with Pakistan and Bangladesh
The ace right-handed batsman
was honoured at a special event in the national capital and brought into the
BSF family. This is the first time that a central paramilitary force has
appointed a brand ambassador.
A senior BSF officer said
Kohli's remarkable achievements on the cricketing field and the forces'
indomitable work image for ensuring the security of the country will attract
the youth of the country and evoke an appeal towards the working and dedication
of the force.
The 25-year-old cricketer
made his Test debut in a series against the West Indies in 2011 and is going
strong since then, including playing a vital role in India
The BSF, under the command of
the Ministry of Home Affairs, is also tasked for conducting anti-Naxal
operations in the country besides rendering a variety of roles in maintaining
internal security.
No comments:
Post a Comment