Fans of actor Ajith seem to be waiting for the his next, 'Billa 2', with bated breath. In just 24 hours, the teaser got a record 3,82,338 hits on YouTube. The title was also trending on social networking site Twitter for quite a while.
The prequel to 'Billa' (2007), directed by Chakri Toleti, 'Billa 2', is said to be about the birth and early life of the don and has Ajith, Parvathy Omanakuttan and Bruna Abdullah playing the lead roles.
After being postponed a couple of times, the film is now tentatively slated for release on May 25.
(Looks like Tamil filmmakers have understood the impact of social media, following the popularity and success of Dhanush's song 'Kolaveri di', and are now hoping to promote their movies using networking sites well before the release.)
The teaser apart from touching a 4 lakh mark within few hours of release also showcased a glimpse of his stunts.
"Believe me guys, in my career as a stunt man I was a real daredevil. But when I saw how Ajith jumped off a helicopter under those conditions and how he hanged on to it with one hand in the helicopter my blood froze in my veins", expresses an awestruck 'Billa 2' stunt man.
A press note states that this is the first time in Indian cinema that a top hero performed such a death defying stunt in a flying chopper at minus degrees temperature without a dupe!
What is the strategy behind Ajith's 'Billa 2' release?
In Entertainment, a Hinduja group company which has produced Ajith's 'Billa 2' is planning big to release the movie all over the world. The movie will hit the screens simultaneously in Tamil Nadu, Andhra Pradesh, Kerala and Karnataka, apart from ther centers.
"Billa 2, currently in post production, is being readied for a summer release targeting simultaneous releases in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala along with North India and international markets," says an official press release. It adds: "The film will release as 'David Billa - The Beginning' in Andhra Pradesh as a Telugu dubbed version, as Tamil original language version in Kerala and both as Tamil and Telugu dubbed versions in Karnataka. International release and North India release shall be on English subtitled prints in order to generate wider audiences and a larger exposure to Tamil films."
"All territories have been sold at record prices for any Ajith film till date," the release says, adding that Sun TV has acquired the telecast rights.
Meanwhile, Aascar V Ravichandran, who will release the film in Tamil Nadu, said, "Billa 2 is a hugely anticipated summer release this year and we are very happy to associate with IN Entertainment for release of the film in Tamil Nadu. It is an Ajith starrer, part of the hugely popular Billa franchise and the first big film to hit screens post IPL this year. We are very excited about this association and are working towards giving the film tremendous publicity, marketing and promotional push in May."
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